Strasbourg advertises to bring back millions of tourists

The Strasbourg Tourist Office is launching a communication campaign to help professionals in the sector overcome the difficulties caused by the Covid-19 pandemic. A campaign that is mainly supported by digital media.

Strasbourg, its gastronomy, its heritage and its art of living. To counteract the negative consequences of the pandemic and promote the assets of the Alsatian capital, the tourist office of Strasbourg and its region put a video spot of about thirty seconds, visible from Tuesday, March 15, 2022 on some websitesand in particular, those of France Télévisions.

A pre-roll, that is, an advertising video broadcast before accessing a program in playback, is one of the elements of a campaign which also includes podcastsand a series of short films presenting tips and unusual addresses in the city.

People from the other side of the world will not come, because the Covid epidemic is still a reality. So we went to the French public and to neighboring countries: Belgium, Luxembourg, Germany, Switzerland.”explains Joël Steffen, president of the Strasbourg and Region Tourist Office.

The Strasbourg tourist office is rarely behind big advertising campaigns. “With the Christmas market and the wealth of our heritage we already had very strong markers, but with the health crisis all the markers are lost. Therefore, we have decided to reposition the tourist office to communicate” specifies the one who is also deputy mayor, in charge of crafts and tourism.

A process accompanied by the eurometropolis through an exceptional grant of 500,000 euros. The idea is to address a very wide clientele: young people, but also families. For what repercussions? There is no quantified objective, but the objective is to boost reservations for short and medium stays.

5 million visitors on average each year before the crisis, more than 2 million last year: in Strasbourg, as in all big cities, urban tourism is struggling to revive itself. Travelers choose the countryside, the mountains and of course the sea”.This is a phenomenon that we already observed before the pandemic, but that has been accentuated since then. says Joel Steffen.

Today’s tourist no longer wants to multiply activities. He wants to take his time. It is the rise of “slow tourism” which consists of favoring encounters, immersing oneself in nature and heritage. That’s good, in terms of heritage, Strasbourg has a card to play, with its two districts listed as World Heritage Sites by UNESCO: Grande-Ile and Neustadt.

The image of a city on a human scale, where nature is never far away. With the arrival of good weather, the tourist office displays all the good reasons to come and visit the Alsatian capital. A discovery that is certainly not limited to the traditional 5 C’s: cathedral, sauerkraut, headdress, half-timbering and storks.

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