Get out your phones! Cannes partners with TikTok and will host the #TikTokShortFilm contest

Then ban selfies on the red carpet A few years ago, Cannes fully embraced viral phone content.

Great news, filmmakers: TikTok has become the official partner of the Cannes Film Festival. This partnership promises a fresh take on the prestigious festival with unique behind-the-scenes content from TikTok creators, as well as a new opportunity for emerging filmmakers with a new short film competition.

TikTok announced the partnership this week through your website. The social media app has a thriving #filmtok community where creators share movie analyses, reviews, how-to videos, and behind-the-scenes content.

“People turn to TikTok to be entertained, express themselves or discover something new, and share an authentic and rewarding sense of community like nowhere else,” said Lee Hunter, General Manager of Australia and New Zealand, TikTok. “We are excited to partner with the Cannes Film Festival to offer creative ways for our community to feel inspired, moved and entertained, united by a shared love of video and film.”

Thierry Fremaux, General Delegate, Festival de Cannes, said in a statement:

“We are delighted to be partnering with TikTok to share the magic of the Festival with a wider audience, much more global and more cinephile than ever before. For several years, the Festival de Cannes has been connecting with the next generation of film enthusiasts by offering them the opportunity to experience the Festival through our ‘3 Days in Cannes’ programme. With this collaboration, which is part of a desire to diversify the audience, we look forward to sharing the most exciting and inspiring moments from the Festival and seeing the Festival reimagined through the lens of TikTok creators and their community. We look forward to discovering all of this with great enthusiasm and curiosity.”


Perhaps the most exciting part of this news is that TikTok is launching #ShortTikTok“a global competition to inspire creativity and support emerging talent.”

Starting this week, creators are invited to share their short films with the TikTok community. These are the rules of the competition:

  • The duration of the video must be between 30 seconds and three minutes.
  • The creation must be completely original, created and owned by the filmmaker.
  • The short film must not be a music video, stand-up video, personal vlog, or reality video, but rather a scripted story in any genre.
  • Users must obtain the rights to any music used in the short.
  • Participants must be 18 years or older.
  • The video must be public and use the hashtag #TikTokShortFilm.

See the complete rules list here. Users can also refer to the Discover page in the TikTok app for more details on how to enter.

Submissions close April 8, 2022with the winners announced at the end of April.

Three winners will be selected by a jury to win a cash prize and a trip to Cannes in May. Submissions will be judged in three categories: Grand Prize, Best Screenplay, and Best Editing.

cannes It will be carried out from May 17 to 28, 2022.

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