Cash Research: The Report on McDonald’s and Happy Meal Menu Nutritional Intake Heavily Criticized by Internet Users

This Thursday, April 7, Élise Lucet and her team offer a new issue of “Cash Investigation” on France 2 dedicated to McDonald’s. Advertising, marketing power of the famous American multinational over children, influence, quality of meals, working conditions, the survey reveals the phenomenal power of the group… but also its shortcomings. The first minutes of the report were dedicated to the nutritional quality of the famous Happy Meal: a passage that exasperated many Internet users.

What’s it like at McDonald’s?“This is precisely the title of the new research of “Cash Investigation” broadcast this Thursday night, on France 2. Elise Lucet and her team Today take a look behind the scenes at a multinational company comfortably established in France for more than forty years: McDonald’s. With 1,400 established restaurants and some 2 million meals distributed every day in France, the American firm is now an integral part of the daily lives of many French people and the happiness of the little ones, a particularly popular goal among the burger giant. . To understand the true power of the brand in the little ones, the program offered an experience to a panel of young guinea pigs by inviting them to the “Cash Restaurant”, a kind of “Cash”-style fast food. On one side, colored McDo boxes containing Happy Meal menus (with hamburger nuggets, fries and some fruit and vegetables, etc.), on the other, neutral colored boxes also containing Happy Meal menus. The result is indisputable: the young guinea pigs sitting in front of the colored McDo boxes would not change their menus for the world with those of the anonymous boxes. An example that illustrates the real power that the famous yellow and red colors of the boxes have on the habits and behaviors of children…

“Thank you Elise Lucet!”

Moments later, Elise Lucet meets with a medical nutritionist, Corinne Chicheportiche, to present the contents of a Happy Meal menu. “We can only congratulate McDo: there we have fibers: we have them in tomatoes, we have them in apples, we say super!” Are we going to have a full meal for a child? asks the doctor. Her verdict is clear: the amount of food contained in a Happy Meal is not enough. According to Corinne Chicheportiche, this food does not meet the nutritional needs of a child and would prevent him from reaching satiety. The risk ? Ordering too much and too bulky a snack at 4 p.m. In fact, to meet a child’s nutritional needs, especially iron, the report explains that it would take not one but four and a half cheeseburgers to reach the iron goal… which, on the other hand, would blow up the counters in terms of calories and fat: a situation totally incompatible with a balanced diet. This explanation has been criticized in the program: for the tweets it is quite logical: McDo and dietetics do not really go hand in hand…

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