Renault plans to move production of the Alpine A110 to England

A French pride that will soon no longer be produced in France? According to sources familiar with the matter, the Alpine A110 currently produced in Dieppe, the historic factory of the French sports brand of the Renault group, could be manufactured in Norfolk (East of England) by Lotus. This relocation would take place during the renewal of the model planned between 2025 and 2026, which will be 100% electric.

The ultra-sporty British brand had already been chosen to develop, in collaboration with the French group, the new chassis of the future French “berlinetta”, the historical nickname of the Alpine A110. Lotus, a subsidiary of the Chinese group Geely, has just presented Eletre, an electric SUV. It is this model that should allow you to secure your electric transition.

Dieppe, the beating heart of Alpine (Renault)

Two other models made in France.

The Dieppe plant will be responsible for the production of an electric SUV still under the Alpine brand, according to the announcements made on January 28, during the visit of the French Minister of the Economy, Bruno Le Maire. The future compact Alpine, which will be a derivative of the future Renault R5, will be produced in Douai, in the Hauts-de-France.

Contacted, Renault declined to comment on this information. Another internal source admitted that it was indeed a hypothesis but that no decision had been made. The successor to the A110 is not expected before 2025 but the question of its production already arises.

Resurrected in 2012, under the leadership of Carlos Tavares, then number two in the Renault group, the brand Alpine occupies an important place in the Renaulution plan (from the name of the group’s recovery strategy initiated by Luca de Meo), which aims to seek solid unit margins.

A strong luxury strategy

In the past, the Italian leader has already shown that it is very attached to these high-end label strategies. At Fiat he had relaunched Abarth, and at Seat he had created Cupra. When he arrived at Renault, he immediately saw Alpine’s potential to create value. He had also announced that it is Alpine who will now wear the group’s colors in Formula 1 to increase Alpine’s notoriety and legitimacy. Furthermore, Luca de Meo has just launched an “Alpine Spirit” trim on the Austral, its new C-segment SUV, which will replace the Kadjar. The ambition here is to represent the most premium trim level of this new model.

Alpine derives its Premium capital from the story of a famous pilot, Jean Rédélé (who died in 2007). He had founded his own brand in 1955 in particular to compete in car rallies. The first A110 was built in collaboration with Renault in Dieppe, where he was the pilot, between 1962 and 1977, with a total of less than 8,000 copies. The A110 had been world rally champion in 1971 and 1973.