Amazon Prime Video dreams of conventional television

“We want to offer the best entertainment experience for all French people. » If not original, this promise from Brigitte Ricou-Bellan, general director in France of Amazon Prime Video, the American giant’s audiovisual platform, shows the ambition of Jeff Bezos’ company. His service is accessible – for 5.99 euros per month or 49 euros per year – for Prime subscribers, the loyalty service of his e-commerce site. On Tuesday, April 12, listening to the third annual presentation of their programs, we could also find similarities with the proposal of the great flagships of the French audiovisual industry, TF1 and M6, including France Télévisions.

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Prime Video will produce eleven original content in France in 2022, compared to eight in 2021 and two in 2020, welcomed Thomas Dubois, creative director of Amazon. These figures are certainly linked to the vote, at the end of 2020, of a law that establishes obligations for video services (minimum of 40 million euros per year for Amazon). And the leader Netflix invests much more (200 million euros a year for a target of 40 productions). But the distribution of Prime Video’s programming brings it closer to the universe of the big free networks.

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While Netflix focuses on series, movies and documentaries, Prime Video also broadcasts sports programs and “flow”, where its rival has little presence: this genre represents three of the French productions in 2022, for four films, two series and two documentaries. Thus, LOL is about to become “the most viewed content since the arrival of Prime Video in France” end of 2016. This “reality show incorporates comedy stars” like Gérard Jugnot, Alexandra Lamy, Ahmed Sylla, Eric Judor or Gérard Darmon. Season 2 of hunted celebrity she is a “urban adventure game” opposite personalities like Florent and Laure Manaudou, Ramzy Bedia or Squeezie.

big names in cinema

These programs are reminiscent of the adaptations of the TF1 or M6 groups of foreign formats. hunted celebrity by the way it premiered on British television and is produced by heavyweight Endemol Shine. Another example: Prime Video premieres in 2022 “Cosmic Love”, a “dating” program presented by Nabilla, in which four single people will be presented with suitors chosen with astrological criteria.

In French series and movies, Prime Video manages to attract big names in cinema and audiovisual. In 2023 it will be released Greek salad of Cédric Klapisch, but also Alfonso, a romantic comedy series created by Nicolas Bedos, with Jean Dujardin, Charlotte Gainsbourg, Nicole Garcia and Pierre Arditi. Frank Gastambide (Taxi, Validated, Pattaya…) hopes to shoot him in Colombia Medellin, an action comedy movie “as we have never done in France”, and inspired by the fascination with the “narcos” Pablo Escobar or Tony Montana.

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