Cannes Lions has named its 2022 see it be Finalists Each year, the women chosen for the festival’s custom accelerator program represent some of the industry’s best talent from around the world.
This year, three of the six finalists hail from the APAC markets (Australia, Hong Kong and the Philippines), along with representatives from the UK, Brazil and the US. They are:
Anastasia SimoneSenior Art Director, Leo Burnett, Hong Kong
Sabine StromskySenior Creative Art Director, Edelman, UK
Soleil BadenhopAssociate Creative Director, Gigil, Philippines
Stephanie CajucomVice President and Creative Director, McCann Worldgroup, USA
sumita maharajDesign Director, Re Agency, Australia
Teresa Green Pinhocreative, AKQA, Brazil
These six 2022 finalists (full bios posted below) will now join the See It Be It 2020/2021 cohort of 15 women who will also take part in the unique development experience at the International Festival of Creativity June 20-24. 2022. See It Be It’s goal is to support global female creative talent and accelerate them into senior creative roles.
Each finalist receives an all-access festival pass, travel to and from Cannes and accommodation, courtesy of the festival, and will attend an exclusive program of events, workshops and mentorships with some of the industry’s most respected leaders.
To date, more than 100 women have participated in See It Be It, with many alumni rising to leadership positions, winning Lions awards and becoming Cannes Lions judges.
See It Be It Ambassador Swati Bhattacharya, Creative Director of FCB India, will guide the group through the program alongside its President, Madonna Badger, CCO and Founder of Badger & Winters.
The theme of this year’s program is ‘I am enough’. Commenting on this, Bhattacharya said: “Women navigate life between permanent contradictions. Women think they will only be seen as doers when they go overboard. We get lost trying to get there. To take our rightful place sooner rather than later, we must accept that we are enough exactly as we are. Enough to lead, enough to experience, enough to thrive, and enough to be.”
The 15 women already selected to participate in See It Be It 2020/2021, who will join the six creatives newly selected for the 2022 Cannes cohort, are:
Allie Steel, Senior Writer, DDB, Australia
Andrea Auz, Creative Director, Paper, Ecuador
Denise Tee, Creative Consultant, Philippines
Ellen Fromm, Senior Writer, AKQA Amsterdam, The Netherlands
Geetanjali Jaiswal, Senior Creative Director, McCann, India
Javiera Wuth, senior copywriter, Pedro Juan and Diego, Chile
Karo Gómez, Social Media Strategist, Media.Monks, Mexico
Lauren Ferreira, Apple Creative Director, TBWA\Media Arts Lab, USA
Leticia Rodrigues, Associate Creative Director, FCB, Brazil
Mica Gallino, Brand Creative Director, Nike, US/Mexico
Nedal Ahmed, Senior Writer, Wieden + Kennedy, Japan
Rachel Chew, Associate Creative Director, Ogilvy, Singapore
Rosa Guerrero, Creative Leader, MoM Marketing of Minds, Dominican Republic
Roxana Nita, Creative Director, DDB, Romania
Tescia Deak, Creative Director, TBWA\Chiat\Day, USA
“See It Be It is a vital initiative in Cannes Lions’ response to the gender imbalance that exists within the global creative community,” said Susie Walker, VP Awards & Insights at Lions. “We are delighted to welcome this highly talented cohort. of 21 women for both the festival and the SIBI network, which has grown into a global movement of women providing learning and support to their peers around the world, ensuring that the impact of the program reaches far beyond the week of the event. festival”.
See It Be It is open to women, transidentified and non-binary people. More details about the program can be found. here.
Here are the bios of the 2022 finalists:
Simone, who grew up in Hong Kong, is an art-based creative nerd. With deep roots in activation, she believes in ideas that go beyond changing perception and seeks to create lasting value through culturally insightful interactions. With her ‘The Last Word’ campaign, she changed the 2,000-year-old character to ivory (象牙, literally ‘elephant’s tooth’), ending the misnomer and the ivory trade in Hong Kong.
After six years in APAC, gaining regional recognition with clients such as Cathay, WWF, Pernod Ricard, UberEATS and more, he will now be moving to Melbourne.
This year, she’s also thrilled to be on the D&AD Games Jury, representing black nerds and the glorious diversity of gamers.
Born in the wine country of Germany, with a lifelong loyalty to Riesling.
With a background in design, Stromsky has been working in the advertising and marketing industry for the past 15 years, constantly deepening his conceptual and art direction skills at a multitude of agencies in Berlin, New York, Stockholm, Amsterdam and his Current headquarters in London. .
Over the years, he has developed multi-channel campaigns with a variety of clients, including P&G, Budweiser, Naked Turtle Rum, Yoplait, Volvo, Helly Hansen, IKEA, and the United Nations, earning him multiple awards and industry exposure. .
Badenhop is an associate creative director at Gigil, an independent agency in Manila.
Badenhop’s emerging creative excellence has been recognized globally and locally with work for Greenpeace, LoveYourself Organization and Netflix. He has won Gold and Silver Cannes Lions, D&AD Impact Wood and Graphite, multiple Clio Awards, New York Festivals, The One Show Awards, London International Awards, Spikes Asia, Effies, AdStars, AdFest, Cresta, Warc, Tambuli, Adobo, Boomerang and Kidlat.
She was ranked as the 3 most awarded creative by Campaign Brief Asia in the Philippines in 2020. In 2019, she was ranked as the best copywriter and the 1 most important young creative in the Philippines by Adobo magazine. Badenhop is also an advocate for the LGBTQI community and continues to work to promote gender equality.
Cajucom is a creative director who works, lives, eats and walks her dog in New York. She started her career as a receptionist at a global agency and went from telling stories through Post-its to telling stories through social media posts, art exhibits, rave dance floors, robots, Minecraft dogs, Gen Zers who are cooler than her, middle-aged. fewer worlds, a Met Gala dress, and, you know, TV ads, banners, and prints.
He has worked for brands like Chase, IBM, Target, YETI, Microsoft, State Street Global Advisors, Citi Bank, HomeGoods, Verizon, Facebook, and more. What he likes the most is simplifying the complicated. What he likes most is making the complicated simple AND fun.
Maharaj is Design Director at Re Agency, with over a decade of broadcast, advertising and design experience.
For Maharaj, brands are living, breathing entities. His design approach stems from the belief that we live in a dynamic world where movement comes first. His diverse experience and hands-on approach to creativity equips her with the agency to lead cross-functional design projects large and small.
Passionate about creating thoughtful and meaningful design. He has helped create holistic brand experiences for Sydney Festival, Sky, Big W, Commonwealth Bank of Australia, Action Aid and Mistranslations.
Teresa Green Pinho
Pinho began his career at Fuel Lisboa. During this period, he spent all his free time competing in all the youth creative competitions. After winning a couple of metals in junior competitions, I moved to Ogilvy Paris.
At Ogilvy Paris, he worked for global accounts including Dove, Milka, IBM, Ford, Perrier, and Philadelphia. She also created side projects and campaigns for NGOs which made her feel more confident and she eventually won The One Club’s Next Creative Leaders in 2020.
One of these parallel projects is Quem é Quem (@quemequemproject), where they aim to expose the best Portuguese talent and help national creatives to take the name of Portugal abroad.
In 2021, he started working at AKQA São Paulo under the tutelage of Hugo Veiga and Diego Machado, his lifelong advertising idols. Today, he primarily creates for the global accounts of Nike and Netflix.