“COVID has amplified the hiring problem, especially for first-time temporary workers, but there were early symptoms.” It is in these terms that Frédéric Lantoine, director of the Belambra holiday center in Guidel, speaks of the difficulties faced by entrepreneurs in the hotel and restaurant industry. For many of them, the health crisis has forced them to adopt a form of resilience. Schedules, communication, working conditions… Employers have adapted.
Hospitality and catering: unattractive professions?
Weekend work, late work hours: the working conditions of the hotel and restaurant industry lead to many reservations. According to Yannick Corbel, director of Lorient Bretagne Sud Tourisme, “they are professions of commitment, but the confinements have led people to return to normal hours. Employees now choose their position according to the difficulty of the job.” We had to adapt, as Frédéric Avignon, deputy director of the hotel-restaurant Les Mouettes, in Larmor-Plage points out: “We have transformed working conditions, we are housing staff and segmenting tasks according to skills.”
New recruitment levers
“The seasonal workers came back on their own, with the loyalty of our management”, says Frédéric Lantoine with satisfaction. The director of the Belambra center talks about the new levers that make it possible to remedy hiring difficulties: “We have worked on retaining our staff by eliminating precarious contracts. We also offer skilled training in various trades. As for Frédéric Avignon, his battle horse is modernity: “I communicate a lot on social networks, relying on a vast network: Indeed, Le Bon Coin, Pôle Emploi…”.
The new generation is immersed in digital, we want to show them that they have the opportunity to practice a profession that makes sense
Seduces the digital generation of temps
“The little-known aspect of our profession is that it has modernized enormously in the last four or five years,” says Frédéric Avignon. Whether in terms of digitization, organization or task flexibility, the restorer claims to have evolved enormously thanks to “click and collect” or social networks. Employers hunt temporary workers online: “The new generation is immersed in digital technology, we want to show them that they have the opportunity to participate in work that makes sense.”
A sector accustomed to the unknown…
Although the health and safety protocol has allowed his teams to overcome the winter period against the Omicron variant, Frédéric Lantoine hopes that the spring outbreaks of covid-19 and influenza will not slow down economic activity in the region. However, the director of the Belambra de Guidel club clarifies: “We can be worried about the activity because we have many unknowns; In addition to the war in Ukraine and the cost of fossil fuels, elections will also play a role as people travel less during this period.”