As Cannes Lions gets under way, Josh Krichefski, global chief operating officer at MediaCom, has a message for his fellow senior leaders. Dear senior leaders, team leaders, HR professionals and anyone else with the responsibility of sending staff to the Cannes Lions festival. This is a fun, exciting and often super busy time for us … Read more
Kantar’s latest report of the top 100 most valuable global brands found Apple to be the world’s most valuable brand, and well on its way to becoming the world’s first trillion-dollar brand. While its current stock price may not reflect it, leading marketing data and analytics company Kantar has named Apple the most valuable brand, … Read more
Direct-to-consumer (DTC) ‘new economy’ players and household ‘power brand’ names are converging on the same territory – but coming from very different starting points. They know that what got them to where they are won’t get them to where they need to go. Both must utilize each other’s strengths to unlock their full potential. While … Read more
After an illustrious stint as AMV BBDO’s chief creative officer, Alex Grieve is back at BBH. It wasn’t an easy decision, determined by its former “elite performance culture” and potential lockdown burnout. He tells The Drum how a cultural shift lured him back to his alma mater, and how he wants to give the young … Read more
After an illustrious decade as AMV BBDO’s chief creative officer, Alex Grieve is back at BBH. It wasn’t an easy decision, determined by its former “elite performance culture” and potential lockdown burnout. He tells The Drum how a cultural shift lured him back to his alma mater, and how he wants to give the young … Read more
Of course the Cannes Lions is about celebrating the best work in the game, doing business and having the chance to hear industry luminaries speak about the issues of the day. But it’s also a crucial moment for agencies to meet with top talent face-to-face in posh hotel suites and quiet cafes. Amid the ongoing … Read more
A group of Brazilian advertisers and creatives have written to Cannes Lions chief Simon Cook in criticism of the largely white jury for the Brazilian panel. Cannes boss Simon Cook has admitted it “missed the mark”. Cannes lions revealed the jury for its 2022 awards last week. The Brazilian jury had 25 members, but only … Read more
