Creatives More Likely To Experience Workplace Burnout, Per TBWA Study

The findings show how the priorities and values ​​of top creatives are changing. In order to retain creative talent, companies must reassess how they can support employees’ mental health, uphold boundaries and eliminate operational bottlenecks. A study released by TBWA Worldwide at the Cannes Lions Festival of Creativity today suggests that the needs of creative … Read more

Apple Is The World’s Most Valuable Brand, Per Kantar’s New BrandZ Study

Kantar’s latest report of the top 100 most valuable global brands found Apple to be the world’s most valuable brand, and well on its way to becoming the world’s first trillion-dollar brand. While its current stock price may not reflect it, leading marketing data and analytics company Kantar has named Apple the most valuable brand, … Read more