Cannes Lions Predictions: Burger King’s ‘Feel Your Way’

What will win at Cannes Lions this year? We asked Debs Gerrard, creative director of The Lego Agency for her predictions of her. For Mental Health Awareness month, Burger King created ‘Feel Your Way’ – a play on the company’s decades-old slogan ‘Have It Your Way’ and an on-brand poke at McDonald’s Happy Meals. It … Read more

IBM And WPP Lead A Cross-industry Group Seeking To Tackle Bias In Adtech

A number of marketing industry giants are banding together to tackle the endemic issues of bias in adtech. IBM, WPP, Mindshare, 4A’s, IAB and the Ad Council are among the founding members of the group, which is seeking to raise awareness of and provide tools to eradicate bias from advertising. “While the risk of bias … Read more

Dear Senior Leaders, Please Protect Your Staff From Sexual Harassment In Cannes

As Cannes Lions gets under way, Josh Krichefski, global chief operating officer at MediaCom, has a message for his fellow senior leaders. Dear senior leaders, team leaders, HR professionals and anyone else with the responsibility of sending staff to the Cannes Lions festival. This is a fun, exciting and often super busy time for us … Read more

From Berocca To Portable Phone Batteries: Essential Packing For Cannes Lions 2022

Getting ready to attend Cannes Lions? It’s been a while since we’ve all traveled extensively, so The Drum asked some top execs to share their packing tips and travel musts. Here’s what they had to say… Judy John, global chief creative officer, Edelman Portable phone chargers and the appropriate pills: An absolute must is an … Read more

Why Dove’s ‘Real Beauty’ Is R/GA CCO Tiffany Rolfe’s Favorite Campaign Ever

The Drum asked top creatives to pick one campaign that resonated with them. It certainly wasn’t an easy choice for some, but for R/GA chief creative officer Tiffany Rolfe, the choice was clear. Here’s why Dove’s ‘Real Beauty’ continues to rise above the rest. It’s hard to choose a favorite piece of work. Do I … Read more

Cannes’ Ulterior Allure: Agencies Share Their Plans For Poaching Top Talent

Of course the Cannes Lions is about celebrating the best work in the game, doing business and having the chance to hear industry luminaries speak about the issues of the day. But it’s also a crucial moment for agencies to meet with top talent face-to-face in posh hotel suites and quiet cafes. Amid the ongoing … Read more

Cannes Lions Announces See It Be It 2022 Finalists | Advertising

Cannes Lions has named its 2022 see it be Finalists Each year, the women chosen for the festival’s custom accelerator program represent some of the industry’s best talent from around the world. This year, three of the six finalists hail from the APAC markets (Australia, Hong Kong and the Philippines), along with representatives from the … Read more