Creatives More Likely To Experience Workplace Burnout, Per TBWA Study

The findings show how the priorities and values ​​of top creatives are changing. In order to retain creative talent, companies must reassess how they can support employees’ mental health, uphold boundaries and eliminate operational bottlenecks. A study released by TBWA Worldwide at the Cannes Lions Festival of Creativity today suggests that the needs of creative … Read more

Why An Overhaul Of Working Culture Lured Alex Grieve Back To BBH After 12 Years

After an illustrious stint as AMV BBDO’s chief creative officer, Alex Grieve is back at BBH. It wasn’t an easy decision, determined by its former “elite performance culture” and potential lockdown burnout. He tells The Drum how a cultural shift lured him back to his alma mater, and how he wants to give the young … Read more

Why An Overhaul Of Working Culture Lured Alex Grieve Back To BBH After 10 Years

After an illustrious decade as AMV BBDO’s chief creative officer, Alex Grieve is back at BBH. It wasn’t an easy decision, determined by its former “elite performance culture” and potential lockdown burnout. He tells The Drum how a cultural shift lured him back to his alma mater, and how he wants to give the young … Read more

The 70 Brands And Agencies Promising To Stop Bad Pitching Behavior

A full list of the brands and agencies vowing to improve the pitch process has been released. Here’s what you need to know. The IPA and ISBA joined forces earlier this year to create the Pitch Positive Pledge with the aim of improving the often mentally and physically brutal process of new business pitches for … Read more